Chairperson’s Message

It is with great pride and purpose that I welcome you to the Department of Marketing and Entrepreneurship at the Institute of Business Studies and Leadership (IBL), Abdul Wali Khan University Mardan.

In today’s rapidly evolving business landscape, marketing and entrepreneurship have emerged as critical drivers of innovation, economic growth, and societal transformation. At our department, we are deeply committed to equipping our students with not only the technical knowledge and strategic insight required to thrive in competitive markets, but also the ethical grounding and entrepreneurial spirit necessary to lead change and create value in society.

Our department is enriched by a diverse and dynamic community of eight dedicated faculty members, including three PhD-qualified scholars, who work closely with our 310 students across a wide range of academic programs. Whether you are pursuing a BBA in Marketing, BS in Digital Marketing, MS or PhD in Marketing, or an MBA (including Executive and Non-Business streams), you will find our curriculum designed to blend academic rigor with practical application, supported by an environment that fosters creativity, critical thinking, and professional development.

As Chairperson, my vision is to ensure that our department remains a center of academic excellence, innovative research, and impactful engagement with industry and community. We are continually striving to enhance our programs, strengthen our partnerships, and provide students with the skills and experiences they need to succeed as marketers, entrepreneurs, and responsible leaders in a globalized world.

I invite you to explore the opportunities our department offers, and I look forward to welcoming you as part of our growing and vibrant academic family.

Warm regards,
Dr. Syed Mohsin Ali Shah
Chairperson
Department of Marketing and Entrepreneurship
Institute of Business Studies and Leadership
Abdul Wali Khan University Mardan