Introduction:

The Department of Marketing and Entrepreneurship at the Institute of Business Studies and Leadership (IBL), Abdul Wali Khan University Mardan, stands as a dynamic academic hub dedicated to cultivating innovative, market-oriented, and entrepreneurial mindsets among students. With a strong commitment to academic excellence and industry relevance, the department offers a diverse portfolio of undergraduate, graduate, and doctoral programs designed to prepare future leaders in marketing and entrepreneurship.

Currently, the department is home to eight faculty members, including three PhD-qualified scholars, who bring a wealth of academic expertise and practical experience to the classroom. The department serves a vibrant community of 310 students, enrolled across a range of specialized degree programs. These include BBA in Marketing, BS in Digital Marketing, MS in Marketing, MBA in Marketing (Business and Non-Business streams), PhD in Marketing, and the Executive MBA in Marketing. Each program is carefully crafted to respond to the evolving demands of local and global markets while fostering creativity, strategic thinking, and ethical leadership.

Rooted in a culture of academic rigor, research, and innovation, the Department of Marketing and Entrepreneurship aims to empower students with the knowledge, skills, and values necessary to drive sustainable business growth and entrepreneurial success. Through interdisciplinary teaching, industry collaboration, and student-centered learning, the department aspires to be a leading contributor to Pakistan’s marketing and entrepreneurial ecosystem.